Journal

Notes we would rather publish than slide-deck

Short essays from teaching App Analytics for B2B Platforms. None of these are product tutorials for a specific vendor.

Two colleagues discussing a screen

Session metrics still mislead B2B teams

Minutes on screen tell you about UI friction, not whether a tenant will expand.

12 March 2026

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Open notebook beside a laptop

An event dictionary sales will actually share

If the names need a private wiki, they will not survive a forecast meeting.

2 May 2026

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Workshop around a table with laptops

Activation through seats, not users

A single champion is a story. Occupied seats are a system.

19 June 2026

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People working with laptops at a long table

When dashboards hide churn in multi-workspace products

Green company-level charts can sit on top of empty child workspaces.

4 August 2026

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